Elevating the brand object
Creation of a series of display trunks for windows and wine merchants to showcase the world of Monkey 47. Designed as genuine cases, these installations present both the bottles and the botanical ingredients that make up this exceptional gin, offering an immersion into the aromatic richness and singular identity of the brand.
Mission
The mission was to design a display device able to transform a mass-distributed product into an object of desire and discovery. The challenge was to showcase the Monkey 47 bottle beyond its simple commercial function, highlighting its premium character, its history and the complexity of its 47 botanical ingredients. These trunks had to catch the eye in windows and points of sale while offering a clear reading of the brand's world. Each element had to help reinforce the perception of quality, authenticity and craftsmanship that characterises Monkey 47, while creating a strong visual experience for connoisseurs and the curious alike.
Solution
To meet this ambition, we imagined a series of scenographic trunks designed as genuine cabinets of curiosities. Each creation brings the bottle and the ingredients of its recipe into dialogue, visually telling the story of the product and revealing the richness of its aromatic profile.
The work on materials, volumes and staging created displays with high perceived value, able to capture attention while underlining the artisanal, premium character of the brand. By combining product presentation and visual storytelling, these trunks transform a mass-distributed object into a remarkable piece, creating a memorable discovery experience within windows and retail spaces.