Bespoke stands
Discover how Sapide / Atelier Design designed and built bespoke stands for Benromach, Gordon & MacPhail and other brands at Whisky Live Paris.
Mission
Each year, Whisky Live Paris establishes itself as one of the unmissable events in the world of spirits, bringing together the greatest houses and enthusiasts from around the world. In this prestigious context, our mission was to design and build bespoke stands for emblematic brands such as Benromach and Gordon & MacPhail.
Solution
The challenge was to translate the identity, history and know-how of each house through immersive, elegant spaces, able to capture visitors' attention while showcasing the products presented. Each stand had to offer a discovery experience faithful to the brand's world, encourage exchange and strengthen its presence within an event where excellence of taste meets excellence of design.
Beyond their exhibition function, these spaces were meant to become genuine brand ambassadors, reflecting their unique character and heritage, while meeting the demands of a leading international trade show.