Event pop-up
For the Prix de l'Arc de Triomphe, Sapide - Atelier Design imagines an elegant, immersive ephemeral pop-up, celebrating the art of living and the prestige of Moët & Chandon.
Mission
To create an event space embodying the essence of Moët & Chandon and its new visual identity, for an international event.
Solution
This pop-up was designed as an immersive experience, where every detail reflects the refinement and prestige of this great champagne name.
More than an ephemeral bar, the installation unfolds as an extension of the Moët & Chandon world, designed to amaze and bring people together. The new red-and-white identity is expressed through a design that marries classic mouldings, structured volumes, contemporary touches and premium materials.
At the heart of the space, the large central bar becomes a place of sharing and celebration, faithful to the values of Moët & Chandon. The niches entirely dressed in red form a graphic wall and offer a spectacular staging of the bottles. An intimate alcove, deep red, evokes the discreet elegance and exclusivity of the most luxurious experiences.
With this creation, the moment becomes celebration, the space turns into experience, and a pop-up becomes a true brand ambassador. The blend of elegance, attention to detail and excellence gives rise to a place that invites you to fully live every moment.