On-Trade ActivationBespoke Stands
Heineken - Pelican

Mobile bar

Sapide Atelier Design designs a robust, modular mobile bar, immersive and true to the world of Pélican beer, to create a genuine event experience.

Heineken - Pelican

Mission

To design a mobile event bar that is far more than a counter. The ambition: to create a space capable of fully embodying the world of a strong beer and meeting the demands of intensive use.

Solution

The real challenge was to combine modularity and robustness with a rich, coherent scenography. The goal: to offer visitors an experience that goes beyond simple tasting and becomes a true brand moment.

Beyond expressive worlds such as Pélican's, Sapide/Atelier Design also designs mobile bars suited to the needs of major brands at trade shows. We deploy modules from 6 sqm to over 30 sqm, fully configurable for each event. Our expertise covers the entire life cycle: layouts, maintenance, installation at each outing; services that guarantee reliable, coherent and perfectly operational setups.

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