The Lillet experience
From the Podensac flagship to ephemeral bars, Lillet unfolds its refined world through spaces imagined to extend the brand experience. A global project designed and supported by Sapide - Atelier Design, to give shape to the elegance and freshness of the Bordeaux aperitif.
Mission
To display a harmonious brand identity and a coherent spatial language, to make each activation space a genuine Lillet experience, whatever the requirements and stakes.
Solution
Starting from the brand's emblematic red and white colour codes, Sapide designed a set of modular fit-outs, able to adapt to each context. Bar, back bar, photo call or floral decoration: all the brand-book elements are designed to express the resolutely feminine and timeless character of Lillet. Playful, immersive objects (porch swings, beach bars, photo corners) encourage the sharing of experience and strengthen the bond between the brand and the consumer.
In Podensac, the Maison Lillet becomes the reference for the fit-out, coherence and activation of the brand. Each variation, from the travelling smart bar to the event bar, conveys the same promise: a delicate, warm and instantly recognisable world, where every detail tells the Lillet story.
Beyond design, this collaboration embodies a conviction: a brand exists through the spaces it inhabits and the emotions it stirs. Giving shape to Lillet means imagining places where refinement meets spontaneity, where the public becomes an actor in the experience, and where the feminine, elegant identity of the Bordeaux house is expressed in all its modernity.