Display and POS
Sapide Atelier Design creates bespoke trolleys and display cases to give shape to Krug's annual rituals, combining design, scenography and sensory experience.
Mission
To translate Krug's annual rituals through furniture that goes beyond a simple support function while respecting the brand's identity.
Each year, Krug champagne celebrates the ephemeral through an ingredient, an event or a singular experience. Sapide - Atelier Design had the privilege of giving shape to these poetic rituals...
Solution - Millesima Cellars Trolley
At the Millesima cellars in Cap Ferret, it was rice, the ingredient of the year, that had to be honoured.
To embody Krug's elegance and exactingness, Sapide created tasting trolleys accompanied by a display case combining the Scandinavian aesthetic of the 1930s with the geometric spirit of the Bauhaus. The trolley, dressed in the cherry-black purple, the brand's emblematic colour, features a rice-paper screen, a nod to the ingredient of the year.
Solution - Ambassador Cellars Display Cases
For the ambassador cellars of Paris, Bordeaux and Lyon, we designed a series of display cases inspired by the musical world envisioned by Krug: diamond points, stylised vibrations, textures evoking a «sound foam». A delicate aesthetic, halfway between décor and artistic installation.
The result asserts itself without ostentation: the furniture reveals more than it shows. Every line, every material, every nuance contributes to a coherent visual narrative and a striking sensory experience.
Trolleys and display cases thus become genuine mobile stages, able to highlight Krug's vision. They do not merely decorate: they tell a story. They translate the deep identity of the house. Between visual language and subtle immersion, they allow the brand to inhabit exceptional places without ever imposing its image.